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Flying High or Falling Flat? Airline Branding in the AI Era: Vistara vs. Air India
The Indian aviation industry has witnessed a landmark transformation with the merger of Vistara and Air India, bringing together two distinct airline brands under a single entity. This merger isn’t just a business move—it’s a strategic integration of two unique brand identities, each with its own loyal customer base, service philosophy, and advertising narrative. To understand the impact of this merger from a brand perception standpoint, we leveraged Langoor.AI’s proprietary Ad Benchmarking Tool to analyze their latest campaigns—Vistara’s “Fly the New Feeling” and Air India’s “Desh ka Naam #HarAasmaan.” These campaigns offer valuable insights into how both airlines position themselves and how their messaging resonates with consumers.
By using advanced AI-powered analytics and collaborating with Quilt.ai, we uncovered key insights into consumer sentiment, emotional impact, and brand positioning of both campaigns. This data-driven approach sheds light on how travellers perceive the evolving identity of the unified airline and what this means for brand equity, customer loyalty, and the future of Indian aviation. In this report, we break down these insights to explore the challenges and opportunities that come with merging two iconic brands, shaping the next chapter for Air India and Vistara.
