Social media serves as a critical platform for Hoichoi to showcase its distinct identity and engage with its audience. Dominated by seven key themes, the content landscape is led by 'Thrill and Suspense in Storytelling,' which captures 55% of labeled data. This theme showcases gripping psychological thrillers, character-driven narratives, and whodunit mysteries, keeping audiences on the edge of their seats. Among these, psychological thrillers take up 66% of the theme, highlighting Hoichoi's commitment to complex, engaging plots.

Hoichoi’s Google search insights reveal a sharp focus on differentiation and niche appeal. The theme of 'Bengali-Centric Content Focus' dominates with 49%, showcasing the platform’s strategic commitment to aligning with regional narratives and preferences. Within this, the diversity of Bengali web series and the emphasis on original Bengali productions highlight its unique value proposition.

News and blogs underline Hoichoi's adaptability and innovative storytelling methods. The 'Diverse Content Ecosystem' theme takes up 48% of the narrative, spotlighting its focus on thrillers like Hisaab Barabar and cultural narratives through series such as Mohomaya and Mandaar. By exploring unconventional storytelling and emphasizing local cultural representation, Hoichoi builds a robust and diverse entertainment portfolio.