Author: langoor-admin

The rising popularity of Ayurvedic hair oils in India marks a cultural resurgence where tradition meets modern wellness. Consumers are increasingly gravitating towards trusted, natural solutions like Indulekha Bringha Oil, Kama Ayurveda Bringadi Oil, Kesh King Ayurvedic Oil, Dabur Vatika Enriched Hair Oil, and Bajaj Almond Drops Ayurvedic Hair Oil—each rooted in time-honoured formulations and known for their efficacy. From social media conversations to search engine behaviours and news discourse, Ayurvedic hair oils reflect consumer preferences for natural, personalized solutions in haircare. 

With an emphasis on traditional wisdom, ingredient efficacy, and holistic health, brands are innovating to cater to evolving consumer demands. Partnering with Quilt.ai, we combine human expertise and artificial intelligence to decode these trends, helping brands adapt to market shifts and stay ahead in the ever-evolving haircare industry. At Langoor.AI, we leverage Research AI to analyze consumer sentiment, ingredient preferences, and market trends—enabling brands to make data-driven decisions and optimize their strategies with precision. 

The Indian aviation industry has witnessed a landmark transformation with the merger of Vistara and Air India, bringing together two distinct airline brands under a single entity. This merger isn’t just a business move—it’s a strategic integration of two unique brand identities, each with its own loyal customer base, service philosophy, and advertising narrative. To understand the impact of this merger from a brand perception standpoint, we leveraged Langoor.AI’s proprietary Ad Benchmarking Tool to analyze their latest campaigns—Vistara’s “Fly the New Feeling” and Air India’s “Desh ka Naam #HarAasmaan.” These campaigns offer valuable insights into how both airlines position themselves and how their messaging resonates with consumers.

By using advanced AI-powered analytics and collaborating with Quilt.ai, we uncovered key insights into consumer sentiment, emotional impact, and brand positioning of both campaigns. This data-driven approach sheds light on how travellers perceive the evolving identity of the unified airline and what this means for brand equity, customer loyalty, and the future of Indian aviation. In this report, we break down these insights to explore the challenges and opportunities that come with merging two iconic brands, shaping the next chapter for Air India and Vistara.

Paatal Lok has gripped audiences across India, but how does the perception of this crime thriller differ between Bangalore and Delhi? Our research dives deep into the contrasting audience perspectives and consumer insights in North and South India, analyzing social media conversations, news and blog discussions, and overall sentiment to uncover how viewers in these two key cities react to the show.  

At Langoor.AI, we conduct in-depth AI led research to decode industry trends with the help of our proprietary AI tools. We have partnered with Quilt.AI to combine the very best of human expertise and artificial intelligence to deliver insights for brands to adapt to market fluctuations. By studying discussions across platforms, we aim to provide a comprehensive look at how regional differences shape the reception of one of India’s most talked-about crime dramas. 

AI is no longer a futuristic concept—it’s the present and future of marketing. For CMOs navigating an increasingly competitive and data-driven landscape, AI offers a game-changing advantage. From hyper-personalization at scale to predictive analytics that anticipate market shifts, AI is redefining how brands engage with consumers.

But while AI promises efficiency, creativity, and scalability, the road to adoption isn’t without challenges. Skill gaps, data quality concerns, and trust issues remain key barriers. CMOs who fail to address these hurdles risk falling behind as AI-powered competitors capture market share with precision-driven campaigns and seamless customer experiences.

This report dives deep into the AI revolution in marketing, offering a strategic roadmap for CMOs to integrate AI effectively. You’ll discover:

1. How AI is reshaping marketing with automation, personalization, and ROI-driven insights.
2. The biggest adoption challenges and how to overcome them.
3. Proven strategies to maximize AI’s potential in campaign optimization, creative execution, and customer engagement.

The CMOs who embrace AI today will lead the brands of tomorrow. Don’t get left behind—view the full report to gain the insights you need to future-proof your marketing strategy.

The Indian Job Market is Changing Fast—Are Employers Keeping Up? 

The Indian job market is in the middle of a major glow-up! Gone are the days when a fat paycheck was enough to keep job seekers hooked. Today’s workforce is playing by a whole new rulebook—one that prioritizes well-being, flexibility, and career growth just as much as (if not more than) the money. 

So, what’s trending in the world of job seekers? We partnered with Quilt.ai to blend human expertise with artificial intelligence and uncover the hottest employment trends shaping India’s job market. With Langoor.AI’s data insights, we analyze evolving job market behaviors, offering businesses a competitive edge in talent acquisition. The verdict? Companies that offer work-life balance, continuous learning, and empathetic leadership are stealing the spotlight. If businesses want to attract and retain top talent, they need to level up—fast. Let’s dive in!  

As India strides towards a tech-savvy and sustainable future, smart lighting solutions have emerged as a symbol of this transformation. Brands like Philips Hue, Wipro Smart LED, Syska Smart Lights, Havells Smart Lighting, and Mi LED Smart Bulbs are leading the way, offering cutting-edge solutions that blend technology with convenience. These systems not only illuminate spaces but also redefine lifestyles through automation, personalization, and energy efficiency. Langoor.AI’s proprietary tools leverage AI-driven insights to analyze evolving trends, consumer sentiment, and market needs, helping brands stay proactive and make informed strategic choices

With insights powered by Quilt.ai, we delve into the key discussions across social media, Google search trends, and news and blogs to understand the multifaceted evolution of smart lighting in India and how consumer preferences are shaping this growing industry.  

The eyewear industry in India is evolving rapidly, driven by a blend of technological advancements, fashion trends, health priorities, brand influence, and economic considerations. Our research delves into the key themes shaping consumer behavior in this dynamic market, offering insights into how these factors intersect to influence purchasing decisions.

The shift towards online shopping has revolutionized the eyewear industry. Consumers now prioritize convenience and variety, with online platforms offering expansive collections and competitive pricing. The ease of online purchasing, coupled with features like online prescription verification and price comparison across platforms, has made digital retail a crucial component of the eyewear market. This trend underscores the importance of accessibility and convenience in modern consumer behavior.