Salt therapy has emerged as a powerful wellness trend in India, particularly post-pandemic, with a strong focus on respiratory health and natural immunity. It is increasingly recognized for its ability to enhance physical and emotional well-being, with 40% of discussions emphasizing its integration into holistic practices like yoga and meditation. The therapy's role in boosting immunity naturally (24%) is also a major talking point, alongside its post-COVID recovery benefits (16%). Additionally, salt therapy is becoming a vital solution for urban respiratory challenges (10%) and is promoted as an inclusive, family-friendly wellness remedy (9%). These themes showcase salt therapy’s growing presence as a versatile and accessible health tool, revolutionizing traditional wellness practices across demographics.

In the Indian market, salt therapy's appeal is driven by its diverse therapeutic applications, particularly for lung health (30%) and chronic respiratory conditions like COPD (15%). The therapy’s cultural acceptance (22%) is also evident, with Himalayan salt's wellness benefits being deeply integrated into local traditions. The demand for accessible, home-based salt therapy solutions (17%) further highlights its growing popularity. Pricing strategies (3%) and efficacy reviews (3%) are key factors shaping market dynamics and consumer trust, contributing to a strong foundation for the therapy’s expansion in both clinical and home settings.

In India’s wellness movement, Himalayan salt therapy has positioned itself as a powerful tool for improving respiratory health and overall well-being. According to insights from news outlets and blogs, the market for Himalayan salt is expected to grow significantly, with projections indicating it could reach USD 19.86 billion by 2034. This surge is driven by several factors, including the rising consumer shift toward health-focused products and the integration of Himalayan salt into both dietary and therapeutic practices.