Social media conversations highlight sustainability and energy efficiency (81%) as the most influential factors in Gen Z's purchasing decisions. Discussions focus on BLDC motor technology, reduced energy consumption, and eco-friendly designs, with brands emphasizing green credentials gaining significant traction. Additionally, a health and wellness focus (10%) is shaping preferences, as consumers seek ceiling fans that improve air circulation, reduce humidity, and enhance indoor comfort. Low-noise models that promote better sleep quality are particularly favored.

Sustainability and energy efficiency (66%) remain the top priorities for Gen Z when purchasing ceiling fans, as eco-conscious consumers seek models with BLDC motors and low-energy consumption technologies to reduce both electricity costs and carbon footprints. Climate awareness has also driven interest in eco-friendly materials, pushing brands to innovate with recyclable and durable designs. Beyond functionality, aesthetic appeal and design trends (11%) are shaping purchase decisions, with Gen Z favoring sleek, modern styles that blend seamlessly into contemporary interiors.