Modern solution with ancient remedy for better wellness

Home > Blog > India Perspective

Shilajit in India: Ancient Remedy or Modern Superfood for Wellness Seekers?

Shilajit, a powerful resin known for its rejuvenating properties, has been a cornerstone of Ayurvedic medicine for centuries. In modern India, it has resurfaced as a wellness essential, promising benefits that range from boosting energy to enhancing mental clarity. As consumer interest in holistic health grows, Shilajit has gained traction across social media, search trends, and news discussions.

We have partnered with Quilt.ai to combine the very best of human expertise and artificial intelligence to deliver insights for brands to adapt to market fluctuations. Here at Langoor.AI, we leverage Research AI and insights to help brands stay ahead in the dynamic wellness market, identifying emerging trends and consumer preferences.

Social Media Trends:

A Holistic Approach to Health

Research by Langoor.AI using a proprietary tool.

Social media conversations in India highlight five key themes regarding Shilajit. The dominant theme, Holistic Health Empowerment (61%), underscores its benefits in boosting energy (50%), immunity (28%), and mental well-being (5%). Fitness enthusiasts and wellness influencers frequently promote Shilajit as a natural powerhouse for those seeking sustained energy and improved health. The discourse reflects a growing consumer shift toward traditional remedies as a solution for modern lifestyle stressors.

Another significant theme, Traditional Knowledge, Modern Relevance (32%), focuses on the Ayurvedic roots of Shilajit and its adaptation to contemporary wellness routines. This theme is entirely driven by Ayurveda-based discussions, emphasizing Shilajit’s credibility as a time-tested health supplement. While the conversations largely celebrate its authenticity, Mitigation of Modern Health Challenges (5%) also surfaces, linking Shilajit to solutions for stress relief (33%), focus improvement (33%), and mindful eating (33%).

Google Search Insights:

Demand for Science and Safety

Research by Langoor.AI using a proprietary tool.

A deep dive into Google search trends reveals six themes driving consumer interest. Holistic Health Benefits (46%) lead the conversation, with searches focusing on Shilajit’s effects on male health (33%), female health (29%), and even weight loss (4%). The demand for gender-specific benefits indicates an evolving market where consumers seek targeted wellness solutions.

However, scientific validation remains a key concern. Scientific Scrutiny and Safety (20%) highlight questions about Shilajit’s side effects (6%) and the need for scientific validation (6%). This scrutiny suggests that while interest in Shilajit is high, consumers seek credible research to back its claims. Additionally, Ayurvedic Tradition and Usage (17%) reinforce its long-standing reputation in traditional medicine, strengthening consumer trust in its efficacy.

News & Blogs:

From Tradition to Modern Adaptation

Research by Langoor.AI using a proprietary tool.

News articles and blogs in India reflect a nuanced shift in the perception of Shilajit. Revived Interest in Ayurveda (40%) is the dominant theme, as discussions emphasize its prominence in Ayurvedic practices (67%) and its integration into contemporary wellness (19%). Shilajit’s ability to bridge the gap between traditional healing and modern health needs is a key driver of its popularity in urban markets.

Another significant shift is seen in Beyond Sexual Health (19%), where Shilajit is no longer just perceived as a supplement for male vitality but rather as a comprehensive wellness aid. Conversations highlight its benefits for energy and vitality (50%), heart health (20%), and cognitive enhancement (10%). Furthermore, Scientific Validation (19%) is gaining momentum, with research studies (70%) reinforcing Shilajit’s health claims. This increasing scientific backing is helping reshape its image from an obscure herbal remedy to a modern superfood.

Popular Uses and Leading Brands in the Industry

Shilajit is now widely recognized for its diverse health benefits, making it a popular ingredient in various wellness products. Some of its most common uses include:

Energy and Stamina Boosting – Shilajit is often consumed to enhance physical endurance and combat fatigue. Brands like Dabur and Patanjali offer Shilajit resin and capsules for daily energy enhancement.

Cognitive and Mental Clarity – Known to improve focus and reduce stress, Shilajit is included in nootropic formulations by brands like Kapiva and Upakarma Ayurveda.

Men’s Vitality and Hormonal Balance – A widely marketed benefit, many products cater specifically to men’s wellness, such as Himalayan Organics and Baidyanath, which offer Shilajit supplements aimed at improving testosterone levels and overall vitality.

Immunity and Detoxification – Some brands have combined Shilajit with herbs like Ashwagandha and Safed Musli to enhance immune function, as seen in products by Zandu and Rasayanam Ayurveda.

Skin and Anti-Aging – The rich mineral content of Shilajit has made its way into skincare, with brands like Forest Essentials incorporating it into premium Ayurvedic beauty products.

As demand for natural wellness solutions grows, these brands continue to innovate, expanding Shilajit’s applications in modern health and skincare.

Conclusion

Shilajit’s resurgence in India is fuelled by a blend of tradition and modern science. Social media conversations celebrate its holistic health benefits, while search trends highlight the demand for scientific validation. News and blog coverage further emphasize its evolving role as a mainstream wellness supplement beyond its historical associations.

As the market continues to expand, brands must navigate consumer expectations for both authenticity and scientific credibility. Here at Langoor.AI, we leverage Research AI and insights to help brands stay ahead, identifying key trends and emerging opportunities in the wellness space. By understanding the intersection of Ayurveda and modern health consciousness, brands can position Shilajit effectively to cater to the growing demand for natural yet scientifically backed wellness solutions.

Also read The Rise of Salt Therapy blog, to understand how wellness is being revolutionised in India.

More India Perspective

The AI Takeover: Tools Shaping the Future of Digital Advertising in 2025

Lipsticks Across Generations: India’s Love Affair with Bold, Beautiful Shades

Cracking the Code: How India’s Tech Talent Hiring Scene is Evolving in 2025