Amazon's "Great Indian Festival" ad cleverly taps into the exclusivity of being a Prime member, offering early access to deals. The ad ignites anticipation, prompting Prime users to eagerly await the sale. This sense of privilege drives higher engagement, as consumers feel a personal connection with the brand. By utilizing this exclusivity strategy, Amazon not only boosts sales but strengthens customer loyalty and primes users for a seamless shopping experience.

Flipkart's "Big Billion Days" campaign masterfully uses teaser content to build anticipation. The ad doesn’t give away much but keeps the audience hooked with the mystery box imagery, creating intrigue. This approach builds excitement and curiosity, leading to a higher level of consumer engagement when the full campaign is unveiled. By leveraging suspense and anticipation, Flipkart ensures that their audience is primed for the big sale, boosting both awareness and conversion rates.

Myntra’s "Big Fashion Festival" ad stands out by embracing the joy and excitement of the festive season. Through vibrant visuals of people dressing up and preparing for celebrations, Myntra taps into the emotions associated with the holidays. The tagline "It's Dress Up Season" encourages viewers to explore Myntra’s fashion offerings. The festive spirit portrayed in the ad isn’t just about clothes; it’s about connecting with the emotions and memories that drive consumer behavior during this time of year. This emotional resonance makes Myntra's campaign not just a promotion, but a celebration.

Nykaa takes a unique, heartwarming approach with a storytelling ad that focuses on the bond between siblings. By integrating beauty products naturally into the narrative, Nykaa’s ad feels organic and relatable. The emotional depth of the ad resonates with viewers across demographics, subtly promoting the brand without aggressive sales tactics. The strength of Nykaa’s campaign lies in its ability to connect on an emotional level, leaving a lasting impression and enhancing brand loyalty among viewers.

Meesho’s collaboration with Bollywood star Deepika Padukone is a classic example of celebrity endorsement done right. With Deepika’s trusted image, Meesho aims to expand its audience base by conveying credibility and fostering trust. The actress’ association with Meesho elevates the brand's profile, encouraging viewers unfamiliar with the platform to explore its offerings. By leveraging celebrity power, Meesho taps into a broad audience and boosts brand recognition in an increasingly competitive space.